DoubleClick by Google refers to the DoubleClick Digital Marketing platform which is a separate division within Google. This is Google’s most advanced advertising tools set, which includes five interconnected platform components.
DoubleClick Campaign Manager: the ad-serving platform, called an Ad Server, that delivers ads to your customers and measures all online advertising, even across screens and channels.
DoubleClick Bid Manager – the programmatic bidding platform for bidding on high-quality ad inventory from more than 47 ad marketplaces including Google Display Network.
DoubleClick Ad Exchange: the world’s largest ad marketplace for purchasing display, video, mobile, Search and even Facebook inventory.
DoubleClick Search: is more powerful than AdWords and used for purchasing search ads across Google, Yahoo, and Bing.
DoubleClick Creative Solutions: for designing, delivering and measuring rich media (video) ads, interactive and expandable ads.